Про курс
In just 26 lessons, I’ll share with you what I’ve learned over 12 years as a product manager. These insights enabled me to build product-based businesses with monthly revenues exceeding 5 million UAH. This course will teach you all the fundamentals of product management, from idea generation to forecasting development for the next five years.
You’ll learn how to identify user needs, create releases, test your hypotheses, and successfully collaborate with teams and partners to develop a winning product.
The course’s practical foundation is based on the experiences of Google and Apple, while the theoretical framework is inspired by Stanford Business School.
My knowledge of product management has helped me become a leader in my field and assist others in growing their projects and businesses. You’ll gain the ability to influence innovative solutions, enhance existing products, and create new opportunities for your company’s growth.
Why choose this course?
Because product managers are essential for every company striving to create successful products and dominate the market. With these skills, you can land a job anywhere in the world or work independently, consulting for startups or large corporations.
Зміст курсу
Product management – from idea to product.
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1. Choosing a Profitable Idea
17:52 -
2. Success Indicators for Selecting Ideas
22:00 -
3. Mission and Vision as Tools for a successful Business
14:28 -
4. A Value Proposition That Works
18:14 -
5. Empathy Interviews: The 5W Method – Think Like a Customer
25:49 -
6. Jobs To Be Done: Understanding Customer Needs
17:01 -
7. A/B Testing: Rapid Validation of “proof of concept”?
27:51 -
8. What I Learned at Stanford: Quick Commit & Recommit
10:30 -
9. Product-Market Fit: Finding Your Market
24:00 -
10. Stakeholder Ideology: A Product That Motivates Everyone
17:35 -
11. Leadership: Founders’ Roles and Management Styles by Company Size
20:12 -
12. Building a Team That Could Create the Next Apple
16:25 -
13. Improving Management with the Scrum Method
29:12 -
14. Employee Performance Evaluation with the Kanban Method
13:05 -
15. What I Learned at Google: Strategic Planning with OKRs
14:47 -
16. Efficiency Methods and Metrics: KPIs
18:26 -
17. Business Models Tailored to Your Business
16:43 -
18. Calculating Product Monetization
29:31 -
19. Roadmap: Planning Your Company’s Development for the Next 5 Years
22:11 -
20. P&L Template for Profit and Loss Analysis
17:42 -
21. Product Management in IT: Mixpanel, SQL, and the Grammarly Case Study
24:43 -
22. Risk Minimization: Story Points and PRDs, the WhatsApp Case Study
19:20 -
23. Rapid and High-Quality MVP Prototypes: OEM, ODM, BOM
18:03 -
24. Product Manufacturing: Contacts for Producers in Ukraine and Worldwide
29:15 -
25. Investments: Creating a Pitch Deck That Secured $200k
20:56 -
26. The Art of Pitching: Online Analysis of My Pitch That Raised $50k
22:09 -
Final Test
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