The “4PM” Course – Path to a Successful Product.

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Про курс

In just 26 lessons, I’ll share with you what I’ve learned over 12 years as a product manager. These insights enabled me to build product-based businesses with monthly revenues exceeding 5 million UAH. This course will teach you all the fundamentals of product management, from idea generation to forecasting development for the next five years.

You’ll learn how to identify user needs, create releases, test your hypotheses, and successfully collaborate with teams and partners to develop a winning product.

The course’s practical foundation is based on the experiences of Google and Apple, while the theoretical framework is inspired by Stanford Business School.

My knowledge of product management has helped me become a leader in my field and assist others in growing their projects and businesses. You’ll gain the ability to influence innovative solutions, enhance existing products, and create new opportunities for your company’s growth.

Why choose this course?
Because product managers are essential for every company striving to create successful products and dominate the market. With these skills, you can land a job anywhere in the world or work independently, consulting for startups or large corporations.

Чому ви навчитеся?

  • Deep understanding of key product success indicators
  • How to correctly formulate mission, vision, and values for the company
  • Practical application of empathy interviews and the 5W method
  • Creating and testing ideas using the Jobs To Be Done methodology
  • Understanding and applying quick commit and recommit in development
  • Using A/B testing for informed decision-making
  • Team formation and development, applying leadership principles
  • Working with Kanban and Scrum to organize efficient workflows
  • Measuring success using KPI and OKR
  • Planning and managing budgets using P&L and roadmaps.

Зміст курсу

Product management – from idea to product.
In just 26 lessons, I will tell you what I have learned over 12 years of my career as a product manager. It is this knowledge that has allowed me to create product businesses with monetization of 5 million UAH per month.

  • 1. Choosing a Profitable Idea
    17:52
  • 2. Success Indicators for Selecting Ideas
    22:00
  • 3. Mission and Vision as Tools for a successful Business
    14:28
  • 4. A Value Proposition That Works
    18:14
  • 5. Empathy Interviews: The 5W Method – Think Like a Customer
    25:49
  • 6. Jobs To Be Done: Understanding Customer Needs
    17:01
  • 7. A/B Testing: Rapid Validation of “proof of concept”?
    27:51
  • 8. What I Learned at Stanford: Quick Commit & Recommit
    10:30
  • 9. Product-Market Fit: Finding Your Market
    24:00
  • 10. Stakeholder Ideology: A Product That Motivates Everyone
    17:35
  • 11. Leadership: Founders’ Roles and Management Styles by Company Size
    20:12
  • 12. Building a Team That Could Create the Next Apple
    16:25
  • 13. Improving Management with the Scrum Method
    29:12
  • 14. Employee Performance Evaluation with the Kanban Method
    13:05
  • 15. What I Learned at Google: Strategic Planning with OKRs
    14:47
  • 16. Efficiency Methods and Metrics: KPIs
    18:26
  • 17. Business Models Tailored to Your Business
    16:43
  • 18. Calculating Product Monetization
    29:31
  • 19. Roadmap: Planning Your Company’s Development for the Next 5 Years
    22:11
  • 20. P&L Template for Profit and Loss Analysis
    17:42
  • 21. Product Management in IT: Mixpanel, SQL, and the Grammarly Case Study
    24:43
  • 22. Risk Minimization: Story Points and PRDs, the WhatsApp Case Study
    19:20
  • 23. Rapid and High-Quality MVP Prototypes: OEM, ODM, BOM
    18:03
  • 24. Product Manufacturing: Contacts for Producers in Ukraine and Worldwide
    29:15
  • 25. Investments: Creating a Pitch Deck That Secured $200k
    20:56
  • 26. The Art of Pitching: Online Analysis of My Pitch That Raised $50k
    22:09
  • Final Test

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